The Rai Gulp channel was launched on June 1st, 2007. It is owned by the Italian public broadcasting company Rai (Radiotelevisione italiana), and is aimed exclusively at a children and teenage viewership. Most of the programmes it offers are broadcast in the Italian language.
From October 27th 2008 to May 17th 2010, Rai Gulp was broadcast exclusively in the digital terrestrial format and in the regions of Italy already serviced by the analogue terrestrial format. Since the autumn of 2010 the station has altered its target audience focus slightly. Originally it was tailored for the 6-10 years age group, but now targets the 8-14 years demographic with the addition of animated and fiction-oriented shows.
Since January 1st 2010, the flagship presenter and official voice of Rai Gulp has been the actor Emanuele Ruzza.
The channel’s programming includes a variety of different genres, from animated series to a youth literature magazine programme and the Sunday film. Many European TV series find their place in the program schedule, including Di-Gata Defenders, Code Lyoko, The Last of the Mohicans, Monster Allergy, Loulou de Montmartre, Acqua in Bocca and a host of others.
Some new series have been broadcast since the creation of the channel, such as Deltora Quest and Capeta. The Sunday night movie has become an iconic feature of Rai Gulp. The channel broadcast the 2014 Junior Eurovision Song Contest, won by Italy. Also of note was the retransmission of the BRIT Awards 2015, with performances by top artistes.